200-mph Ads: The Top 5 NASCAR Paint Jobs
Paul Ostasiewski, professor of marketing at Wheeling Jesuit University, ranks the five best-looking cars from a sponsor's view. He has been studying all this and has some suggestions to maximize the $15-20 million per year a sponsor pays for its 200-mph billboard.
"A car’s paint scheme has to be designed so a major sponsor’s name can be easily read, particularly on television where it’s usually seen for a few seconds before cameras cut away to show another car," Ostasiewski says
View [Top 5 NASCAR Paint Jobs]