Monday, January 14, 2008

JBS - Men Dont Want to Look at Naked Men

If you work in an advertising firm, how would you market men's underwear and make it unique and attractive? For me, I feel boring seeing all the muscular men wearing it showing off in the magazine or tv.

One Norwegian men's underwear company JBS has come with a genius ad decision - showing women in men's underwear, because, naturally, men don't like to look at other naked men.

JBS - Men Dont Want to Look at Naked Men

JBS Underwear


But the below JBS campaign was banned by local consumer association Forbrukerombudet. They think that such ads discriminate women.

What do you think about when you see these half naked sexy Nurse, Maid, Nun and Secretary are holding your underwear?

Here is the another [JBS Underwear Campaign] and the [JBS Video Commercial]



Blogger JacksonywL said...

True. But LOL, the bottom 4 pictures are.. uhmm.. too much, in my opinion, as in weird. they are wearing, they are smelling =.=

1/16/2008 10:52:00 PM  

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